Let me get my confession out of the way.
I, C.C., am a skimmer.
I admit to skimming blogs when I read sometimes. Not always, mind you (and this never happens with books). What I’ll actually do is look at the post title, look at the first few lines, and then glance at the word length. If it’s 600 words or less (and an interesting topic), I read it straight through with no skimming. If it falls between 600-900 words, I have to gauge my interest in what’s been written and decide how much I want to read it. If it’s longer than that, I’ll try skimming it to see what’s in it (good content, complete read). I have stopped reading part way through because my brain can’t seem to read and grasp longer pieces of content. If the post was long but good, I’ve commented that I read all of it and how much I enjoyed it. I’m evil, I know.
It doesn’t seem right to skim, does it? You’ve put time and effort into your post and you want every word read from first to last. I’ve written longer posts and I want it read, but I know the reality is that people have skimmed for the gist. The computer screen is hard on the eyes and trying to read a lengthy post is difficult.
Now, this would be the perfect segue into how to write a post that keeps people interested, read: no skimming. Mainly I’d do that to draw your mind away from the question of whether I’ve skimmed your post before (just don’t think about it, it’ll only drive you crazy). Let me say this, your blog is your blog. You write whatever you want. People will read your stuff because they want to know you and hear what you have to say. In other words, skip this next part because it doesn’t really matter.
Tips on post writing:
1. Catchy title: There are times when I have my title before I have my post. I love catchy titles because that’s the first thing people see. If the title makes me laugh, makes me curious, makes me confused, I’ll click on the post.
2. Great opening sentences/paragraph: Some people aim for that first line. I think I do this subconsciously. I know people have a trillion other things to do and reading my mid-morning ramblings isn’t always one of them. If I can add a first line or paragraph that gets you, then at least you’ll read that much. Maybe you’ll come back later
3. Watch your length: Unless I’m talking about something of the utmost importance, I keep my word length under 600.
4. Structure, structure, structure: Shorter paragraphs, bullet points, pictures. All these things get your point across and make it easier for the reader to ingest your post.
I’m sure I could mention some other good points, but I’m going to stop. Fount of Wisdom I am not and I think you’re smart enough to write intelligent posts that get people’s attention.
The only thing I can add in drawing people to your site is to read other people (not skim, I’m a bad influence there). Visit their blogs, comment their stuff, get interested in what they’re saying, and let it spark your own creativity. Cruise the tags and talk to similar minded people. It creates great dialogue and you’ll connect with other cool people.
Link to other sites that you’ve found interesting: Check out this post by Mike_Reverb if you’re stuck on what to write. Quite helpful.
Blogging is fun. So, my last tip is keep your posts fun, people will eat that up.
Bloggers gotta blog!
(Word count: 609. Props if you read to the end)





